[RECAP] PackFM’s IFHR Party @ Public Assembly
PHOTOS: Rox Fontaine
Since the day the official release date for I F*cking Hate Rappers was announced I started planning the show. I knew exactly what I wanted to perform, how and who I wanted to be involved. I’d been to countless release parties and they all seemed exactly the same to me. The same cast of characters and the man of the hour usually does all of their standard songs and maybe one song off of the new release. Fans deserve better than that. There are tons of great artists in the NYC scene who I almost never see perform at these events. So I reached out to a few of them. I am Many aka Many Styles, Mala Reignz, Swave Sevah, Icon The Mic King, Diabolic and Rustee Juxx. Also rather than having DJ’s play “Dwyck” and “93 Til Infinity” for 2hrs, I reached out to the homies JJ Brown and J-Zone to play some tunes that you don’t necessarily hear everyday.
With the line up in place, it was time to promote. I want to give a big shout out to my homegirl Telisa D for being the IFHR poster girl, and 2DopeBoyz.com for helping us spread the word. For a little over a month I didn’t get any real sleep. I was dedicated to promoting this event just as hard as I do for a Megashow. Pretty much every night I was out at events handing out flyers and if I wasn’t, I was on the radio talking about it. I put every bit of energy and every dollar I had into the promotion. The only time I wasnt out was the day Tonedeff and I were up til 5am putting all of the IFHR Pre-Orders together.
Finally June 15th rolls around. Today is the day and tonight’s the night. Still tons of work to be done obviously, I hadn’t had time to do much personal preparation for the show and was only able to squeeze in 1 full set rehearsal. But it was the final stretch and I felt more ready than ever. The first people on scene was Chilly S TV, the 3 man camera crew I hired to film the event for those who lived too far away to watch (unfortunately the venues internet connection wasn’t up to par for a smooth streaming, but don’t worry we have something special for you). Then the DJ’s showed up and I ran through a quick sound check with Bisc One who resumed his former role as my DJ. Next the artists slowly started rolling in, everyone was right on time. Then I noticed something….where the f*ck are the people?? I was doing my best not to freak out, but all the preparation in the world doesn’t matter if there aren’t any people in the building to watch the show. My plan was to be on stage by 10:30pm and out by 12. But people didn’t start showing up til 10pm and I couldn’t put any of the other artists on until the room was full, because I wouldn’t want that done to me. By 1030 the room was full enough for me to get things started, luckily JJ Brown and J-Zone were straight up killing it on the wheels.
After finishing the set with “I F*cking Like Everything” I was literally drenched in sweat and ready to go home, but Bisc, Mecca and Tone had the bright idea to make me do Stomp anyway. All good! What better way to end the show! I went into the crowd and personally thanked everybody for coming through. And then had a nice dance off with Mecca, Substantial, Tonedeff and Icon.
(BTW, If you’re not dripping with sweat, you did it wrong) >>>>>>.
The End of the Night
Well as an artist the end of the show usually means its time to get paid. As a promoter, it means its time to pay people. A lot of people have this misconception that shows pay for themselves, not true at all. Most shows rely heavily on the turnout at the door to cover costs. So at the end of the night when it’s time to pay people and theres no money yet the place was full, you start to remember all of the people on the guest list and the people who said they’d be there for sure, but decided that the Laker game was a priority. I am super super grateful and appreciative of everyone who came out and supported the event and helped make it the success that it was. The whole ride home Frankie Vallie’s “Oh What a Night” was playing over and over in my head.