[VIDEO] Tonedeff - “Use Me” - Dir: Daniel McStay
Auralarians rejoice! “Use Me” is the first visual released from Tonedeff’s forthcoming second album, Polymer, which will be released on July 8, 2016. Directed by Norway’s Daniel McStay (who was responsible for “Water” by Peter Anthony Red), “Use Me” features intricate shadow puppets, a Fincher-esque atmosphere and rope work with a free-fall drop that had to be reset multiple times to get the shot.
In an interview with HipHopDX (be sure to rate/comment and show your support!), Tonedeff recalls:
“I had rope burns around my neck, wrists and ankles plus a bruised groin for three weeks after shooting this video, so if I never have kids, you’ll know why.”
After a lengthy release gap between his first album Archetype and Polymer, Tonedeff felt a need to address the clamor for more material. “There is some truth to this song being written as a love letter to those who feel entitled to my output,” he shares. “The fan-artist relationship in 2016 is at a point where people forget there’s an actual person at the other end of the song and not a vending machine. So when I say ‘Chew Me Up & Spit Me Out” it resonates on a personal level.”
When asked about the significance of the nooses tied around his body, Tonedeff explains, “There’s a masochistic partnership in allowing yourself to be used – whether it’s a conscious decision or not. But in regards to love, coworkers, even with corporations and government, we’re constantly giving up control in order to get the tiniest bit of joy out of life. I felt the double entendre of marionettes and self sacrifice really worked for the video.”
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