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Tonedeff Tonedeff vs Gibson: Case Closed.

Info:

  • Tonedeff enters Lollapalooza contest
  • Based on his music and live performance, he wins 4 rounds of voting (from the online community, a panel of judges, live audiences, etc)
  • He wins the grand prize, which includes $10,000 worth of equipment from Gibson
  • Gibson says “fuck you” and ignores all communication

Full blog post from Tonedeff with all the gritty details: http://blog.qn5.com/2008/general/rant-gibson-hates-hip-hop

Help spread the word:
Join the group @ Facebook: http://www.facebook.com/group.php?gid=8080734150
Vote @ Digg: http://digg.com/music/Gibson_Hates_Hip_Hop_Tonedeff_Robbed_of_10k_Prize_2
Vote @ Reddit: http://reddit.com/r/business/info/66j3t/comments/
Vote @ Digg (Consumerist.com article): http://digg.com/music/Gibson_Screws_Musician_Out_Of_10_000_Worth_Of_Equipment
Vote @ Reddit (Consumerist.com article): http://reddit.com/info/66m81/comments/

If you have accounts at del.icio.us, stumbleupon, please save the blog post about the situation on your account.

Other sites that are reporting the story:
http://www.hiphopdx.com/index/news/id.6280/title.tonedeff-takes-gibson-guitars-to-task
http://consumerist.com/348960/gibson-screws-musician-out-of-10000-worth-of-equipment
http://board.okayplayer.com/okp.php?az=show_topic&forum=5&topic_id=1547978&mesg_id=1547978&page;=
http://forums.gibson.com/Default.aspx?g=posts&t=484
http://forums.undergroundhiphop.com/readpost.asp?Forum=Common&Whichpage=1&QuestionID=1919048
http://whitenoisemetal.typepad.com/todayscoolnews/2008/01/win-10000-in-fr.html
http://funnyboners.com/2008/01/25/gibson-cheats-contest-winner-10k-equipment-prize/
http://thereheis.com/nucleus3.22/item/2008/01/how-not-to-run-a-promotion
http://www.p2pnet.net/story/14786
http://grandgood.com/2008/01/28/gibson-should-learn-to-take-independent-hip-hop-artists-just-as-seriously-as-indie-rock-artits-starting-with-tonedeff/
http://www.garagespin.com/archives/gibson-les-paul-bails-10000-contest-prize.html
http://www.guitarmx.com/blog/index.php/gibson-resolves-dispute-with-contest-winner/
http://runawaypancake.blogspot.com/2008/01/glow-in-dark-tour-tonedeffs-cased.html
http://consumerist.com/351332/gibson-awards-prize-to-artist-as-promised

THE FINAL WORD:
http://blog.qn5.com/2008/general/the-power-of-the-internet


If you see the story posted on a website - or if you email and tip a website to the situation, please reply and let us know!

what said:i emailed a news submission to pitchfork. maybe they’ll cover it!

Awesome. I’ve also submitted the story to The Consumerist.

Quick update: It’s currently the top story in the Business section of reddit.com

redditts7.gif

I’d love to see it on the front page!

You made the title too wordy, I never see titles that long on the front page ;(.

Still dugg up/upvoted.

EDIT: Tone, have you tried an Executive E-mail Carpet Bomb? I’m sure Don Pitts isn’t at the top of the ladder.

http://consumerist.com/consumer/complaint-letters/how-to-launch-an-executive-email-carpet-bomb-259713.php
http://consumerist.com/consumer/howto/howto-draft-a-good-complaint-letter-205899.php
http://consumerist.com/consumer/success-stories/executive-email-carpet-bomb-scores-direct-hit-on-delta-260317.php

I[AM]SMRT said:You made the title too wordy, I never see titles that long on the front page ;(.

I’ve seen titles much longer on the front page.

It was #1 in the business sub-reddit and in the top 40’s of the whole site. Not too bad - if you could help spread the word I’m sure we could bump it a bit higher, too.

chris said:

I[AM]SMRT said:You made the title too wordy, I never see titles that long on the front page ;(.

I’ve seen titles much longer on the front page.

It was #1 in the business sub-reddit and in the top 40’s of the whole site. Not too bad - if you could help spread the word I’m sure we could bump it a bit higher, too.

Hrm, I misspoke. What I really meant was that the title doesn’t flow very well. It’s not a big deal though, lol.

I’ll do my best to spread the word but out of the people know, not many people actually have accounts on Reddit ;(.

Also, good work with putting this all together Very Happy.

I[AM]SMRT said:What I really meant was that the title doesn’t flow very well.

I don’t have the best flow in the game.

I[AM]SMRT said:I’ll do my best to spread the word but out of the people know, not many people actually have accounts on Reddit ;(.

Yeah, that’s always the case. Luckily the people who frequent reddit have some heart and decency in them, haha.

Perhaps I’ll put together a Facebook group as well - all the crazy kids these days have one of them things.

Well, I decided to spread the word in Gibson’s backyard. Why fuck around with ONLY the internet? Then I decided to send it to the entertainment capital (yeah, I know that one’s a long shot, but heh, why not?)

So I sent a news tip to the Nashville’s local newspaper, The Tennessean, and to the L.A. Times.

We’ll see if anyone bites.


(Fyi, I sent you a copy Tone, of what I sent and gave them your press e-m address for f/u.)

Just sent it to Jon Pareles who’s the music critic @ NY Times who had written a good review of Tone during Lollapallooza. (I know, another long-shot… ) Then I sent it to the A.P.

Now I’m going to sleep!

IronGrrl: Wow, thanks for putting in that legwork! Actually those are some pretty good places to send tips to (even if it seems like a longshot right now) - I’m glad you thought of them. QN5 fans are super.

Damn, nice work IronGrrl

For those of you interested in increasing exposure in the digital domain, reddit is extremely easy to register for…you don’t even need to wait for an email confirmation or anything like that. So @ the very least upvote on that site.

Also this topic happens to span a lot of areas of interest…QN5, hip-hop, guitars/Lollapalooza/Gibson, business integrity…basically, if you know ANYONE that might be interested in those things, tell ‘em. If you know me on Facebook there’s a template waiting for you…

Edit: I just shot an email over to illseed @ AHH.com’s rumor department, I figure 10Gs makes for a good story, regardless of the column. We’ll see if it shows up.

yeaaaa solidarity!

WCD042_gross.jpg

It’s on the front page of the consumerist right now.

http://consumerist.com/348960/gibson-screws-musician-out-of-10000-worth-of-equipment

It has almost 2000 views in a hour.

jinx8402 said:It’s on the front page of the consumerist right now.

http://consumerist.com/348960/gibson-screws-musician-out-of-10000-worth-of-equipment

It has almost 2000 views in a hour.

Yay. By the way, Consumerist has a Digg button as well.

I love it. Some guy e-mailed Fender about this!

So I’m pretty sure this is getting to be a big topic lol. over 22,000 views on consumerist.com and almost 1000 diggs on that particular article. I think the server here went down from the influx of people coming over here.

jinx8402 said:So I’m pretty sure this is getting to be a big topic lol. over 22,000 views on consumerist.com and almost 1000 diggs on that particular article. I think the server here went down from the influx of people coming over here.

Yeah, the site (and other QN5 sites) went down for a bit… Back up right now. We’ll see how it goes. Thanks to everyone who’s supporting this cause - looks like a lot of emails are being sent to Gibson as well.

“I can understand why they would be a little irked.”

There’s a HUGE difference between irked but still honoring the prize AND irked and completely fucking over the person who won the prize fair and square. This dude sounds like another one of those “rappers aren’t real musicians” idiots.

“Obviously, they donated the prize in the hopes of getting some publicity from the person who won, and not expecting that the person would be just planning on selling the prize on eBay.”

It was already brought up in the discussion at Consumerist.com, but wouldn’t Gibson have been better off paying Tone the (measly for them) $10,000 rather than not paying him because he won’t be shredding one of their products at his next concert and gaining tons of negative publicity? Or maybe they didn’t know that the QN5 street team can not only “rig” UGHH album of the year polls but take down huge companies as well.

Domingo… time to buy some more Sharpies, rubber bands and paper plates.

gibson is gonna wish they never did this.

worm9103 said:gibson is gonna wish they never did this.

Yup, that’s the point. And we don’t have to stop now…

I just made a new topic over at the gibson board and decided to screen print it just in case they decide to ignore it, that way I have proof that they don’t give a shit about any of this.

Here is the screenprint:

gibson2lz2.th.jpg

ok. so CustomerService just told me this:
“Thanks for the post. Gibson is aware of the issue and is making attempts to contact him.”

http://forums.gibson.com/Default.aspx?g=posts&t=484

I just remember this from a while ago and I now I understand it!

http://www.youtube.com/watch?v=IILE0fIe-zw

For the kids that have Facebook accounts, I’ve started a group to help spread the word: http://www.facebook.com/group.php?gid=8080734150

I really enjoy being a part of this and can’t wait to see what comes of it.

Kno said:http://consumerist.com

m0f0n.jpg

I think the really important thing is the “(Thanks to Chris!)” at the very end of the article. More important than every word that preceded it, in fact. Ahem.

Actually, a big thanks should go out to Chris Walters for writing it up and Theresa, the intern who passed it along. Word.

Joined the Facebook group & posted my note from yesterday

You can be a Gibson body popper, too.