Substantial & Marcus D, together known as Bop Alloy, return with their signature jazz induced sound and a clever new single entitled “Count On Us” from their upcoming sophomore LP, Another Day in the Life of… out this Spring. Featuring sparse, yet perfectly placed vocals from Steph The Sapphic Songstress, the track showcases the duo’s sonic growth with Marcus tickling the ivory to perfection over his sophisticated brand of boom-bap. (Think jacket and tie with fresh sneaks). Substantial masterfully chronicles BA’s humble beginnings, the morning after a show, while simultaneously counting from 1 to 40. This is the type of creative Hip Hop storytelling the repeat button was made for.
On February 4, 2014, Bop Alloy launched their Kickstarter campaign to raise money for their new album Another Day In The Life of…. With a goal of $7000 and a funding period of 20 days, Bop Alloy hit the ground running and took to Twitter, Facebook & Instagram to promote their campaign. The duo achieved their goal in one week! “The support’s overwhelming. $10,000 without even a preview of any new music is a testament to the kind of fans we have, and the type of listeners we attract,” said Marcus D.
Pledge incentives included digital downloads, t-shirts, posters, autograph copies of their CD and even an offer to perform at your wedding. With 13 days remaining, Bop Alloy provided stretch goal incentives for their fans. With $10,000 raised, fans can aide Bop Alloy with a Holiday album scheduled for release Winter 2014. If $15,000 is raised, they will record and film a live album and all contributors will be given free admission into the event. Six days later they reached their 1st stretch goal.